What Is Search Engine Optimization (SEO)?


If you're not familiar with SEO, you're not alone. OH Marketing Group will let you know essential marketing activity for a range of reasons, and it's complicated. In 2006, there were hundreds of SEO firms in the US alone, and by June 2008, Google had almost 90% of all search engine market share.

It's an essential marketing activity

Search Engine Optimization is a vital marketing activity that can help businesses achieve their marketing goals. The value of SEM is often underestimated, as many companies only attribute a successful conversion to the last touch – clicking on an ad.

However, tracking user behavior across the entire journey can help companies understand where they need to make improvements and where they should cut costs.

Search engine optimization involves optimizing web pages to make them more visible to users. This is usually done through keyword research. This involves studying competitor sites and their rankings to find keywords that customers may use to find a product or service. Once you know what keywords your customers use to find your product or service, you can optimize your content for these terms.

It's a science

Search Engine Optimization (SEO) is the process of improving the way search engines display your website. It involves analyzing the content on your website and optimizing it to attract more customers. Often, the process begins with keyword research. This involves studying your competition's site's rankings and determining which search terms people typically use. This information gives you direction on how to write new and existing content.

In order to improve your website's visibility in search results, SEO uses various tactics to attract unpaid traffic to your website. Your website's visibility in search results is important because more visitors means more recognition and potential sales. Search engine optimization is a complex process that involves a number of technical and business decisions. While there's no guarantee of results, it can lead to long-term benefits.

It's an art

Search Engine Optimization (SEO) is a process that involves using search engine algorithms to promote websites. The process often starts with keyword research. This involves analyzing your site, your competition, and the type of content that your target customers would be searching for. It also involves identifying search terms to use for existing content and new content.

The aim of search engine optimization is to increase the visibility of a website, which leads to increased brand recognition. Rank on search engine results pages is a critical measure of search visibility.

The higher your page ranks, the more visitors it will receive. As many as 40% of users only click on the first page of results, so even a small increase in search engine ranking can mean more traffic and business.